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Master Rental Cheap Holiday Car Hire Privacy Policy

Data Protection and Privacy Policy for the web-site

Below is our privacy policy for the web-site which shall be deemed to be incorporated into these terms and conditions. We are masterrentals and our registered address is Master Rentals, Unit 18, Chadkirk Business Park, Vale Road, Stockport SK6 3NE. Master Rentals takes the privacy of its customers data very seriously. Please read the following policy to understand how we will treat your personal data after it has been collected by us through your use of one of our distribution channels. If this policy changes then we will let you know via our homepage but we assure you that we only use your data as specified here and for our legitimate business reasons.

When do we collect data?

We can collect data on you from a variety of different sources; these include.

  • When you purchase products or services from the site or via any of our other distribution channels.
  • When you speak to our customer services personnel.
  • Via explicit data capture measures, for example by entering competitions and completing surveys.
  • Via implicit data capture measures such as studying which pages you read the most and the use of cookies.

In any of the above cases the data we collect could be personal data.

What do we do with your personal information?

When you buy anything via the site or give us any personal data as indicated above, we may need to collect information about you to process the transaction, fulfil your order and provide you with the services you expect then and in the future. This information may include, but is not limited to, details such as your name, your address, your phone number and your credit card details. Unless we have your express consent we will only disclose personal data to third parties if this is required for the purpose of completing your transaction with us. This is of course subject to the proviso that we may disclose your data to certain permitted third parties, such as members of our own group, our own professional advisers who are bound by confidentiality codes, and when we are legally obliged to disclose your data. We do not sell, rent or trade your personal information to third parties for marketing purposes without your express consent. For any of the above purposes we may send your information internationally, including countries outside the EEA. Some of these jurisdictions offer differing levels of protection of personal information, not all of which may be as high as the UK.


Each website owned and operated by the Master Rentals group uses cookies. A cookie is a small text file of which there are three types: Session cookies: These are used to maintain something called session state. These are required for the site to function but are not used in any way to identify you personally. Permanent cookies: These store a few numbers on your hard drive. They last for a long time and each time you come to our site you send us a copy of them. We use them to identify you between visits. They are not required for the site to work but may enhance your experience. We do not store any personal data in these cookies, just a unique number that identifies you to us. Third Party Cookies: You may have noticed that we carry advertising from third parties on our site. Occasionally they may send you a cookie. We have no control over these. Although you cannot block "session" cookies as they are required for our site to function correctly you can configure your internet browser so that it can reject both "permanent" and "third party" cookies. Third Party Advertising The ads appearing on this website are delivered to you, on our behalf, by our web advertising partner. Information about your visit to this site, such as number of times you have viewed an ad (but not your name, address, or any other personal information), is used to serve ads.


In the UK we operate and are registered in accordance with applicable data protection legislation.


By disclosing your personal information to us using this website or over the telephone, you consent to the collection, storage and processing of your personal information by in the manner set out in this Privacy Policy. Some information and e-mails sent to carhire4less may be used as testimonials but no e-mail address or contact details will be displayed.

Change/Modify Details

If you need to modify or change your personal details after you have made a purchase on the site please contact us as soon as possible.


If you have any questions or concerns about the information we hold about you, you can also contact us.

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